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The relationship between destination cues of Asian countries and Korean tourist images
The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the everincreasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan...
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Published in: | Asia Pacific Journal of Marketing and Logistics 2004, Vol.16 (2), p.82-100 |
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Main Authors: | , |
Format: | Report |
Language: | English |
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container_end_page | 100 |
container_issue | 2 |
container_start_page | 82 |
container_title | Asia Pacific Journal of Marketing and Logistics |
container_volume | 16 |
creator | Chung, KiHan Shin, JaeIk |
description | The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the everincreasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisitingrecommend intention for destinations. |
doi_str_mv | 10.1108/13555850410765195 |
format | report |
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The change of tourism market in Asia and the everincreasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisitingrecommend intention for destinations.</abstract><pub>Emerald Group Publishing Limited</pub><doi>10.1108/13555850410765195</doi></addata></record> |
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identifier | ISSN: 1355-5855 |
ispartof | Asia Pacific Journal of Marketing and Logistics, 2004, Vol.16 (2), p.82-100 |
issn | 1355-5855 |
language | eng |
recordid | cdi_istex_primary_ark_67375_4W2_JXXQNPNN_P |
source | ABI/INFORM global; Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list) |
subjects | Asian countries Destination dues Korea Tourist images |
title | The relationship between destination cues of Asian countries and Korean tourist images |
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