QualityStrategy and QualityManagement Connections

Quality will continue to be an issue to the business community in the 1990s. Firms facing the changing demands from their customer groups as well as from their competitors must come to terms as to what quality means to there overall business in order to achieve it through their strategies and operat...

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Bibliographic Details
Published in:The International journal of quality & reliability management 1991-01, Vol.8 (1)
Main Authors: Tillery, Kenneth R., Rutledge, Arthur L.
Format: Article
Language:English
Subjects:
QUALITY
QUALITY MANAGEMENT
STRATEGY
Online Access:Get full text
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Summary:Quality will continue to be an issue to the business community in the 1990s. Firms facing the changing demands from their customer groups as well as from their competitors must come to terms as to what quality means to there overall business in order to achieve it through their strategies and operating systems. This article looks at two basic areas of this quality concern the qualitystrategy connection and the qualitymanagement connection. Each firms approach to quality should be unique. The dilemma is matching the firms competences and abilities with its customers needs within its competitive market. This dilemma can be overcome by providing equal attention to design quality and conformance quality to ensure the strongest link possible between quality and strategy. Then use the QualityManagement connection to develop a strong customer orientation, integrate quality goals and facilitating mechanisms throughout the process, and focus on prevention of nonconformance.
ISSN:0265-671X
DOI:10.1108/02656719110000516