Consumerdriven innovation networks and ebusiness management systems

This paper examines the use of consumerdriven innovation networks within the UK foodretailing industry using qualitative interviewbased research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at pointofsale and...

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Bibliographic Details
Published in:Qualitative market research 2004-03, Vol.7 (1), p.9-19
Main Authors: Cox, Howard, Mowatt, Simon
Format: Article
Language:English
Subjects:
Complexity theory
Consumers
Electronic commerce
Inventory control
Supplier relations
Trust
Online Access:Get full text
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Summary:This paper examines the use of consumerdriven innovation networks within the UK foodretailing industry using qualitative interviewbased research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at pointofsale and data mining, supermarkets are able to identify consumer preferences and coordinate new product development via innovation networks. This has been made possible through their information control of the supplychain established through the use of transparent inventory management systems. As a result, supermarkets ebusiness systems have established new competitive processes in the UK foodprocessing and retailing industry and are an example of consumerdriven innovation networks. The informantbased qualitative approach also revealed that trustbased transacting relationships operated differently from those previously described in the literature.
ISSN:1352-2752
DOI:10.1108/13522750410512840