How to promote a crossborder region as a tourism destination the case study of the bug Euroregion

As much as any crossborder destination may be an attractive notion, it clearly requires more profound research as both theoretical and practical research seems hardly satisfactory. This paper will attempt to present tourism development of the crossborder region of Bug, consisting of three national c...

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Bibliographic Details
Published in:Tourism review (Association internationale d'experts scientifiques du tourisme) 2007-02, Vol.62 (1), p.34-38
Main Authors: Studzieniecki, Tomasz, Mazurek, Tomasz
Format: Article
Language:English
Subjects:
Crossborder region
European Union
Tourism development
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Summary:As much as any crossborder destination may be an attractive notion, it clearly requires more profound research as both theoretical and practical research seems hardly satisfactory. This paper will attempt to present tourism development of the crossborder region of Bug, consisting of three national components Polish, Belarusian and Ukrainian. There are both advantages and disadvantages resulting from the fact that one part of the destination belongs to the European Union EU and the other does not. The authors analyse the potential of the Euroregion and present main actors responsible for the destination development. Based on both desk and field research, special attention is given to the model of tourism organisation. The theory of tourism transformation is carefully scrutinised. One can distinguish 4 stages of this process, namely preparation, creation, verification, gratification Studzieniecki 2000, p127.
ISSN:1660-5373
DOI:10.1108/16605370780000160