The Portuguese clothing industry and market trends

The garment industry is an important sector of the economy of Portugal and has been expanding since 1990 in terms of the volume of business conducted. Most companies are small and productivity is low. In the past the main basis of Portugal's competitive advantage has been low wages. This may no...

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Bibliographic Details
Published in:Journal of fashion marketing and management 1999-01, Vol.3 (1), p.85-90
Main Authors: Ussman, Ana Maria, Franco, Mário, Ussman, Mahomed H.
Format: Article
Language:English
Subjects:
Market
Portugal
Portuguese clothing sector
Online Access:Get full text
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Summary:The garment industry is an important sector of the economy of Portugal and has been expanding since 1990 in terms of the volume of business conducted. Most companies are small and productivity is low. In the past the main basis of Portugal's competitive advantage has been low wages. This may not be sustainable in the future - this represents the biggest challenge faced by the industry. Most companies are well equipped but commercial design and industrial pattern making are perceived as weak points. The domestic market is rather small and most companies focus on export markets.
ISSN:1361-2026
1758-7433
DOI:10.1108/eb022550