Productmarket decisions Dancing on the razor's edge

Competitiveproductmarket decisions differ according to the challenges a firm faces, and these variables need to be considered in the planning process. Four actual cases in point

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Bibliographic Details
Published in:Planning review 1986-01, Vol.14 (1), p.24-46
Main Authors: Carpenter, Roy E., Kinard, Jerry, Van Mullen, Frank, Wright, Peter
Format: Article
Language:English
Online Access:Get full text
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Summary:Competitiveproductmarket decisions differ according to the challenges a firm faces, and these variables need to be considered in the planning process. Four actual cases in point
ISSN:0094-064X
DOI:10.1108/eb054131