Perspectives and the new trend of Kanseiaffective engineering

Purpose The purpose of this paper is to present and discuss Kansei engineering KE, which uses a unique ergonomic technology to produce a new product which fits to consumers' feelings and demands. It is a consumeroriented product development method based on the consumer mind. It has been applied...

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Bibliographic Details
Published in:TQM journal 2008-06, Vol.20 (4), p.290-298
Format: Article
Language:English
Subjects:
Consumer behaviour
Customer satisfaction
Japan
Product design
Product development
Online Access:Get full text
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Summary:Purpose The purpose of this paper is to present and discuss Kansei engineering KE, which uses a unique ergonomic technology to produce a new product which fits to consumers' feelings and demands. It is a consumeroriented product development method based on the consumer mind. It has been applied to realize several new Kansei products so far. Designmethodologyapproach KE is sometimes able to create an invention, but mostly it is powerful to create more comfortable and affective products or services to the customers. KE utilizes psychological methods to grasp the customer's feelings, and the data obtained by this method are analyzed using multivariate statistical analyses which are transferred to the design domain design specifications. Findings It was found that a customer has a hierarchy of values of hisher life. All people, from children to the elderly, want to enhance their quality of life. Having qualified products and services, including service men's smiles and greetings is an important factor. Originalityvalue KE is spreading out in the world at present. The paper witten by the pioneer and founder of KE tells a story about the methods and procedures to create a new Kansei product and refers to the implications of Kanseiaffective engineering.
ISSN:1754-2731
DOI:10.1108/17542730810881285