An Empirical Study on the Correlation among Innovative Strategies, Motivation, Level of Implementing Innovative Activities and Business Performance in Taiwan Hightech Manufacturers

• Published in: Asian journal on quality 2008-12, Vol.9 (3), p.93-112
• Main Authors: Chung, YiChan, Hsu, YaoWen, Chiu, ChungChing, Chen, ChingPiao, Tsai, ChihHung
• Format: Article
• Language: English
• Subjects: Business performance; Driving force; Innovative activities
• ISSN: 1598-2688
• DOI: 10.1108/15982688200800029

This study explores the influence of Taiwans hightech manufacturers innovative strategy and innovation motivation concerning the implementation of innovative activities, as well as the influence of innovative activities implementation on business performance. The two intermediate variables, industry group and enterprise scale are also considered. Through a review of the relevant literature, a theoretical model of the influence relationship is developed, while an empirical analysis is simultaneously conducted on Taiwans hightech manufacturers. The research result shows that the internal driving force of innovative activities has a significant impact on the level of implementing technological innovative activities and cultural innovative activities. The external driving force of innovative activities has a significant impact on the level of implementing market innovative activities and management innovative activities. Companies adopting selfdeveloped technology and purchased as well as selfdeveloped technology strategies, perform better than those adopting purchased new technology or those with neither purchased nor selfdeveloped technology strategies, at implementing technological innovative activities and cultural innovative activities. The level of implementing innovative activities has a significant influence on business performance cost reduction and productservice differentiation. For the intermediate variables of industry group and enterprise scale, it is proven in this study that they have no significant influence on the level of innovative activity implementation or business performance.