Factors Influencing Tuna Prices in Japan and Implicationsfor the Development of the Coral Sea Tuna Fishery

Since 1981 the Queensland and Commonwealth Governments have spent A1 million trying to develop the Australian tuna fishery industry. Little progress has been made, however, because local fishermen have not been able to obtain consistently high prices for chilled tuna airfreighted to Japan. It is arg...

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Bibliographic Details
Published in:European journal of marketing 1989-04, Vol.23 (4), p.5-24
Main Authors: Williams, Stephen C., Longworth, John W.
Format: Article
Language:English
Subjects:
Australia
Japan
Marketing
Pricing
Online Access:Get full text
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Summary:Since 1981 the Queensland and Commonwealth Governments have spent A1 million trying to develop the Australian tuna fishery industry. Little progress has been made, however, because local fishermen have not been able to obtain consistently high prices for chilled tuna airfreighted to Japan. It is argued that a lack of market knowledge is the key reason for the industrys failure. A review of the marketing literature on fishing and auction sales in Japan is presented and the results of the authors research are described.
ISSN:0309-0566
DOI:10.1108/EUM0000000000562