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Coaching can be storyselling: creating change through crises of confidence

Purpose - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.Design methodology approach - Case study in relation to a psychoanalytic approach to text as a place for emotional control.Fin...

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Bibliographic Details
Published in:Journal of organizational change management 2008-08, Vol.21 (5), p.532-559
Main Authors: Lapp, Cheryl A, Carr, Adrian N
Format: Article
Language:English
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Summary:Purpose - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.Design methodology approach - Case study in relation to a psychoanalytic approach to text as a place for emotional control.Findings - Storytelling without psychodynamic analysis becomes easily storyselling.Research limitations implications - Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text.Practical implications - Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author.Originality value - The worst stories that are sold are those we sell best to ourselves.
ISSN:0953-4814
1758-7816
DOI:10.1108/09534810810903207