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Coaching can be storyselling: creating change through crises of confidence
Purpose - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.Design methodology approach - Case study in relation to a psychoanalytic approach to text as a place for emotional control.Fin...
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Published in: | Journal of organizational change management 2008-08, Vol.21 (5), p.532-559 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | Purpose - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.Design methodology approach - Case study in relation to a psychoanalytic approach to text as a place for emotional control.Findings - Storytelling without psychodynamic analysis becomes easily storyselling.Research limitations implications - Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text.Practical implications - Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author.Originality value - The worst stories that are sold are those we sell best to ourselves. |
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ISSN: | 0953-4814 1758-7816 |
DOI: | 10.1108/09534810810903207 |