DEC protects market share by joint venturing with ITT

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

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Bibliographic Details
Published in:Planning review 1991-05, Vol.19 (5), p.16-26
Main Authors: Cummings, Thomas, Jenster, Per, Bidault, Francis
Format: Article
Language:English
Subjects:
Case studies
Computer industry
Engineers
Joint ventures
Market shares
Partnerships
Software development
Strategic planning
Online Access:Get full text
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Description
Summary:When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.
ISSN:0094-064X
2377-7613
DOI:10.1108/eb054335