Radiophobia will fear of irradiation impede its future in foodprocessing

Irradiation is an effective means of increasing a foods microbiological safety. However, it has not been widely adopted in the UK as a routine process. The major stumbling block is consumer resistance. Tests the hypothesis that this may be due to radiophobia fear of irradiation. Perceptions of irrad...

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Bibliographic Details
Published in:British food journal (1966) 1995-06, Vol.97 (5), p.32-35
Main Authors: Jack, Frances R., Sanderson, David C. W.
Format: Article
Language:English
Subjects:
Consumer attitudes
Food
Preservation
Online Access:Get full text
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Summary:Irradiation is an effective means of increasing a foods microbiological safety. However, it has not been widely adopted in the UK as a routine process. The major stumbling block is consumer resistance. Tests the hypothesis that this may be due to radiophobia fear of irradiation. Perceptions of irradiation, gauged by means of questionnaire, showed a low awareness of irradiation and the treatment involved. In those aware of irradiation, radiophobia was apparent, demonstrated by both fear of radioactivity and worries of potential detrimental health effects after consuming irradiated foods. However, younger consumers appeared to be less radiophobic than older consumers. Consumers are generally unaware of process benefits. This demonstrates a need for education, if food irradiation is to be accepted on a routine basis.
ISSN:0007-070X
DOI:10.1108/00070709510091056