Dropping a loaded gun using topical transformation to explain how Smith & Wesson failed to influence the influential

Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. Topical transformation, a concept that applies structuration theory to explain the importan...

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Bibliographic Details
Published in:Journal of Communication Management 2002, Vol.6 (3), p.269-279
Main Authors: Rawlins, Brad, Stoker, Kevin
Format: Report
Language:English
Subjects:
Public relations
Smith & Wesson
Structuration theory
Topical transformation
Online Access:Get full text
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Summary:Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. Topical transformation, a concept that applies structuration theory to explain the importance of signification, is used to illustrate that S&W failed to show its actions as significant for its stakeholders, resulting in isolation from its peers, consumers and supporters.
ISSN:1363-254X
DOI:10.1108/13632540210807107