A Comment: [An Audience Flow Model of Television Viewing Choice]

Saved in:
Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 1984-04, Vol.3 (2), p.125-126
Main Author: Pringle, Lewis G.
Format: Article
Language:English
Subjects:
Marketing
Shamans
Television viewing
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:0732-2399
1526-548X