Modeling Multinational Diffusion Patterns: An Efficient Methodology

The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of diffusion...

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Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 1989-07, Vol.8 (3), p.231-247
Main Authors: Gatignon, Hubert, Eliashberg, Jehoshua, Robertson, Thomas S
Format: Article
Language:English
Subjects:
Behavior
Coefficients
Communication
Cosmopolitanism
Diffusion index
Econometrics
Economic models
estimation
Forecasting models
Geography
Information sources
Innovation diffusion
Innovations
International
international marketing
Manycountries
Market entry
Marketing
Modeling
new products
Parametric models
Product development
Product innovation
Rural sociology
Sales forecasting
Statistical analysis
statistical techniques
Studies
Traditions
Variables
Citations: Items that cite this one
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Summary:The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of diffusion and extends the domain to international markets. The cross-national model of innovation diffusion which is developed highlights substantive differences and similarities among international markets. It also provides estimates for the diffusion parameters, even for countries where sales data are not available, thereby yielding some insights into the nature of the expected diffusion pattern in these countries prior to market entry.
ISSN:0732-2399
1526-548X
DOI:10.1287/mksc.8.3.231