Management and Application of Decision and Risk Analysis in Du Pont

Decision and risk analysis (D&RA) enables Du Pont's business teams to develop creative strategy alternatives, evaluate them rigorously, select those with the greatest expected shareholder value, and design implementation plans the businesses can enthusiastically support. Du Pont organized i...

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Bibliographic Details
Published in:Interfaces (Providence) 1992-11, Vol.22 (6), p.84-93
Main Authors: Krumm, F. V, Rolle, C. F
Format: Article
Language:English
Subjects:
Advantages
Business management
Business structures
Case studies
Chemical industry
Corporate strategies
Decision analysis
decision analysis: applications
Decision making
industries: chemical
Management decisions
Marketing
Marketing management
Modeling
Production management
Project management
Risk analysis
Risk assessment
Risk management
Sales management
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Summary:Decision and risk analysis (D&RA) enables Du Pont's business teams to develop creative strategy alternatives, evaluate them rigorously, select those with the greatest expected shareholder value, and design implementation plans the businesses can enthusiastically support. Du Pont organized internal and external resources to develop its D&RA capability and incorporated D&RA in several ongoing business processes. One Du Pont business utilized D&RA techniques to develop a business strategy that enhances value by $175 million.
ISSN:0092-2102
2644-0865
1526-551X
2644-0873
DOI:10.1287/inte.22.6.84