A Markovian Analysis of the Life of Newspaper Subscriptions

This paper presents a case study in the application of some statistical theory, and a mathematical model, to an actual business problem. The problem was to determine the pattern of mortality of subscriptions to a daily newspaper, and thereby to ascertain the average life of such subscriptions. The m...

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Bibliographic Details
Published in:Management science 1968-02, Vol.14 (6), p.B-283-B-293
Main Authors: Deming, W. Edwards, Glasser, Gerald J
Format: Article
Language:English
Subjects:
Homeowners insurance
Life tables
Markov analysis
Markov chains
Mathematical models
Matrices
Mortality
Probability
Sampling studies
Statistics
Subscribers
Subscriptions
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Summary:This paper presents a case study in the application of some statistical theory, and a mathematical model, to an actual business problem. The problem was to determine the pattern of mortality of subscriptions to a daily newspaper, and thereby to ascertain the average life of such subscriptions. The method of solution, here with indicated, involved the collection of data from a probability sample of subscribers to the newspaper, and use of these data to construct a Markov chain.
ISSN:0025-1909
1526-5501
DOI:10.1287/mnsc.14.6.B283