Public Perception of Intangible Benefits and Costs in the Valuation of Mega Sports Events: The Case of Euro 2012 in Poland

This article estimates the intangible benefits and costs of Euro 2012 in Poland. Using the contingent valuation method (CVM), a study was conducted among residents of all four host regions of the event and one nonhost region. This provided the basis for determining the net intangible benefit arising...

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Bibliographic Details
Published in:Eastern European economics 2016-09, Vol.54 (5), p.437-458
Main Author: Zawadzki, Krystian M.
Format: Article
Language:English
Subjects:
Benefit cost analysis
contingent valuation
Cost estimates
Economic theory
Financial support
H410
mega events legacy
Professional soccer
Public finance
Public opinion
public sport facilities
public subsidies
Residents
Soccer
Sports
Sports facilities
Studies
Tournaments & championships
Valuation
Valuation methods
Values
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Summary:This article estimates the intangible benefits and costs of Euro 2012 in Poland. Using the contingent valuation method (CVM), a study was conducted among residents of all four host regions of the event and one nonhost region. This provided the basis for determining the net intangible benefit arising from Poland's hosting of the European football championships (Euro 2012), which was estimated at 5.3 billion PLN 2012 . The aggregate values were then compared with the country's actual expenditures on sports facilities. The obtained results undermine the use of financing based entirely on public funds.
ISSN:0012-8775
1557-9298
DOI:10.1080/00128775.2016.1201689