"Balancing Risk and Return in a Customer Portfolio": A Reply

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Bibliographic Details
Published in:Journal of marketing 2011-05, Vol.75 (3), p.23-26
Main Authors: Tarasi, Crina O., Bolton, Ruth N., Hutt, Michael D., Walker, Beth A.
Format: Article
Language:English
Subjects:
Business structures
Commentaries and Rejoinder to "Balancing Risk and Return in a Customer Portfolio"
Customers
Financial management
Financial portfolios
Investment portfolios
Investment risk
Market segmentation
Marketing
Portfolio management
Return on investment
Online Access:Get full text
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ISSN:0022-2429