Analyzing and Advancing the State of the Art of Advertising Self-Regulation

Personal in-depth interviews with executives of trade and professional business associations are the basis of a report on the state of the art of industrywide advertising self-regulation. Based on the experience developed by over 20 disparate industry groups, five essential criteria for effective ad...

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Bibliographic Details
Published in:Journal of advertising 1980-12, Vol.9 (4), p.27-38
Main Author: Labarbera, Priscilla A.
Format: Article
Language:English
Subjects:
Advertising
Advertising agencies
Advertising restrictions
Associations
Business
Children & youth
Codes
Complaints
Consumer advertising
Consumers
Criteria
Ethical codes
Ethics
False advertising
Industrial marketing
Industrial regulation
Interviews
Marketing
Movies
Outdoor advertising
Procedures
Professional advertising
Provisions
Questionnaires
Review boards
Self regulation
Trade
Truth in advertising
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Description
Summary:Personal in-depth interviews with executives of trade and professional business associations are the basis of a report on the state of the art of industrywide advertising self-regulation. Based on the experience developed by over 20 disparate industry groups, five essential criteria for effective advertising self-regulation programs are proposed. The article demonstrates that within industry is the knowledge and experience to increase the effectiveness of advertising self-regulation.
ISSN:0091-3367
1557-7805
DOI:10.1080/00913367.1980.10673335