Greenwashing and Self-Declared Seafood Ecolabels

The credibility and veracity of an environmental claim depends on a high degree of transparency, clanty, and trust. Businesses that utilize ecolabels to market the environmental performance of their seafood products oñen turn to third-party certifications to minimize the potential for greenwashing a...

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Bibliographic Details
Published in:Tulane environmental law journal 2014-12, Vol.28 (1), p.37-52
Main Authors: Czarnezki, Jason J., Homant, Andrew, Jeans, Meghan
Format: Article
Language:English
Subjects:
Ecolabeling
Ecological sustainability
Environmental certification
Environmental legislation
Environmental regulation
Green businesses
Green marketing
Greenwashing
Seafoods
Sustainable agriculture
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Summary:The credibility and veracity of an environmental claim depends on a high degree of transparency, clanty, and trust. Businesses that utilize ecolabels to market the environmental performance of their seafood products oñen turn to third-party certifications to minimize the potential for greenwashing and provide a level of verification and independence. Others rely on nskier approach by developing their own self-declared or first-party ecolabels. Seafood retailers and suppliers considering the creation and use of an ecolabel, certification, or seal to be used in marketing of seafood products should ensure compliance with applicable Food and Drug Administration and United States Department of Agriculture labeling rules. Furthermore, entities pursuing self-declared or first-party seafood ecolabels should consult the Federal Trade Commissions Green Guides, closely follow developments in greenwashing litigation under federal and state consumer protection and unfat competition laws, and heed the early advice of legal experts in the field.
ISSN:1047-6857
1942-9908