Examining the Role of Sustainability and Green Strategies in Channels: Evidence from the Franchise Industry

This research represents an initial attempt at uncovering specific potential underlying mechanisms that drive the impact of corporate social responsibility (CSR) on firm profitability. We concentrate on the oil and gas distribution industry, which operates primarily within a franchise context, as we...

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Bibliographic Details
Published in:Journal of marketing theory and practice 2017-04, Vol.25 (2), p.189-199
Main Authors: Jeon, Hyo Jin (Jean), Gleiberman, Aaron
Format: Article
Language:English
Subjects:
Business operations
Consumers
Data collection
Franchises
Franchising
Hypotheses
Literature reviews
Marketing
Oil spills
Petroleum production
Profitability
Researchers
Social networks
Social responsibility
Stock prices
Studies
Sustainability
Violations
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Summary:This research represents an initial attempt at uncovering specific potential underlying mechanisms that drive the impact of corporate social responsibility (CSR) on firm profitability. We concentrate on the oil and gas distribution industry, which operates primarily within a franchise context, as well as within an industry that receives heavy attention from the popular press regarding environmentally impactful actions. Results support hypotheses, demonstrating a salient need for managers to properly execute their CSR strategies, and responses to potentially damaging publicity, such as the filings of an EPA suit.
ISSN:1069-6679
1944-7175
DOI:10.1080/10696679.2016.1270766