치즈 소비 행태에 대한 소비자 조사

• Published in: Journal of milk science and biotechnology 2017, Vol.35 (1), p.17-23
• Main Authors: 송민유, 서동균, 천동원, 손지용, 박원서, 유자연, 함준상, Song, Minyu, Suh, Dong-kyun, Cheon, Dong-won, Son, Jiyong, Park, Won Seo, Yoo, Jayeon, Ham, Jun-Sang
• Format: Article
• Language: Korean
• ISSN: 2384-0269; 2508-3635

To gain insight on cheese consumption and develop strategies for the cheese industry, we conducted a survey of 742 women (age 25 or older) who were responsible for purchasing food for their families. Of them, 49.5% consumed cheese more than once a week and 25.1% expected that the cheese consumption of their families would increase, whereas only 7.1% expected a decrease in consumption. The most important considerations for purchasing cheese were taste and price. Of the respondents, 40.6% purchased domestic cheese, whereas 49.1% were unconcerned about the country of origin. Of them, 20.6% had experience of purchasing farm-made cheese, and 62.7% of them were satisfied with the cheese. These results suggest that cheese consumption will increase in the future, and that with attention to quality improvement and advertising, domestic farm-made cheese consumption could increase accordingly.