중국 프랜차이즈 시스템에서의 본부와 가맹점간 신뢰의 영향요인

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Bibliographic Details
Published in:Journal of global academy of marketing science = Make'ting gwahag yeon'gu 2008-06, Vol.18 (2), p.65-88
Main Authors: Shin Geon-Cheol(辛建澈), Yaokun Ma(?耀坤)
Format: Article
Language:Korean
Online Access:Get full text
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ISSN:1229-7119
1229-7119