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Witnesses the evolution of market researchers from being statistical service providers towards becoming commercially savvy consultancies with a focus on actionable results. Looks at some of the changing market research methods and outlets, particularly online. Source: National Library of New Zealand...

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Bibliographic Details
Published in:NZ marketing magazine 2006-11, Vol.25 (10), p.34-38
Main Author: Springall, Lesley
Format: Article
Language:English
Subjects:
Electronic commerce
Marketing research
Online Access:Get full text
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Summary:Witnesses the evolution of market researchers from being statistical service providers towards becoming commercially savvy consultancies with a focus on actionable results. Looks at some of the changing market research methods and outlets, particularly online. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0111-9044