Catching foreigners

Acknowledges the growing number of international visitors to NZ, and the dollars they spend, then considers how product marketers should tap the opportunities this presents. Looks especially at beer and retail. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the De...

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Bibliographic Details
Published in:NZ marketing magazine 2007-02, Vol.26 (1), p.30-34
Main Author: Springall, Lesley
Format: Article
Language:English
Subjects:
Advertising
Marketing
Tourism
Online Access:Get full text
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Summary:Acknowledges the growing number of international visitors to NZ, and the dollars they spend, then considers how product marketers should tap the opportunities this presents. Looks especially at beer and retail. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0111-9044