Big vision, small steps for offshore success

Observes the lessons for NZ exporters to learn from the launch of the first store by UK-based, international sandwich chain Pret a Manger in New York City. Talks to New Zealand Trade & Enterprise (NZTE) beachhead advisor and Pret a Manger's former group commercial director, Morag McCay, abo...

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Bibliographic Details
Published in:NZBusiness 2015-08, Vol.29 (7), p.50-51
Main Author: Springall, Lesley
Format: Magazinearticle
Language:English
Subjects:
International business enterprises
Planning
Territorial expansion
Online Access:Get full text
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Summary:Observes the lessons for NZ exporters to learn from the launch of the first store by UK-based, international sandwich chain Pret a Manger in New York City. Talks to New Zealand Trade & Enterprise (NZTE) beachhead advisor and Pret a Manger's former group commercial director, Morag McCay, about the mistakes companies make when they take their first steps offshore and how her company overcame the pitfalls. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0113-4957
2253-2765