국내 소비자의 식품 첨가물 및 클린 라벨 컨셉 인식조사

• Published in: Food and life 2023, 2023(3), , pp.95-103
• Main Authors: 박민경, 이희영, 김범근, 강민철, 김태경, 성정민, 전은영, 최윤상
• Format: Article
• Language: Korean
• Subjects: 식품과학
• ISSN: 2714-0865; 2714-0865
• DOI: 10.5851/fl.2023.e9

This survey investigated the perceptions of domestic consumers regarding food additives and ‘Clean Label’ concept. Clean Label aims to provide consumers with information that the food products exclude the addition of artificial ingredientsand instead use natural processing method. However, so far, there is no common and clear definition of CleanLabel for domestic consumers. In the results, when purchasing food products, consumers expressed concerns aboutfood additives at a high rate among all respondents (63.7%), and the reason were linked to human health. In addition,the survey results on the domestic consumer’s awareness of Clean Label indicated that 74.4% of all respondents hadonly heard of the term or encountered it for the first time, and 33.6% have never obtained related information orknowledge. Thus, it is still considered that Clean Label is an unfamiliar term with an unclear definition. In this study,domestic consumers perceived the Clean Label to include organic, natural and free from artificial ingredients. Also, theybelieved that the introduction of Clean Label in the domestic food market is necessary and were willing to pay additionalcosts for it. In conclusion, to apply the Clean Label concept to food products excluding artificial additives and ingredients,it is important to establish and disseminate a unified definition between consumers and manufacturers. KCI Citation Count: 0