A Big Data Study on Viewers’ Response and Success Factors in the D2C Era Focused on tvN’s Web-real Variety ‘SinSeoYuGi’ and Naver TV Cast Programming

The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&M. The web-real variety program ‘SinSeoYuGi’ accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blog...

Full description

Saved in:
Bibliographic Details
Published in:International journal of advanced culture technology (Online) 2016, 4(2), , pp.7-18
Main Authors: 오세종, 안성훈, 변정민
Format: Article
Language:English
Subjects:
과학기술학
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 18
container_issue
container_start_page 7
container_title International journal of advanced culture technology (Online)
container_volume
creator 오세종
안성훈
변정민
description The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&M. The web-real variety program ‘SinSeoYuGi’ accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of ‘technical marketer’ growing as well. KCI Citation Count: 5
doi_str_mv 10.17703/IJACT.2016.4.2.7
format article
fullrecord <record><control><sourceid>nrf</sourceid><recordid>TN_cdi_nrf_kci_oai_kci_go_kr_ARTI_1253569</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>oai_kci_go_kr_ARTI_1253569</sourcerecordid><originalsourceid>FETCH-LOGICAL-c1427-93ad0a1d201bbcc5a1e2b3f9f09aaa443038bf1422f0d995fec11b08f8e527753</originalsourceid><addsrcrecordid>eNo1kMtOwkAYhRujiQR5AHf_1kXrXFqmXdZyEUPQCGJcNX-n0zoBWjNTMOx4DF34cjyJ4GV1zuKc7yTHcS4p8agQhF-P7uJk5jFCu57vMU-cOC3GwtAVnIan_54Rdu50rNUZCYjgTPis5XzFcKNL6GGDMG3W-RbqCuZavStj97tPeFT2ra6sAqxymK6lVNbCAGVTGwu6guZVQY8l0DcIg1qurcqPhGYzObQtPKvMNQqXMEejVbOF_e5jqqupql_WQ30cOHInuFEGZnNI0DbwYOrS4Gqlq_LCOStwaVXnT9vO06A_S27d8f1wlMRjV1KfCTfimBOk-eGALJMyQKpYxouoIBEi-j4nPMyKQ5QVJI-ioFCS0oyERagCJkTA287VL7cyRbqQOq1R_2hZpwuTxo-zUUpZwINuxL8B0YVxXg</addsrcrecordid><sourcetype>Open Website</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>A Big Data Study on Viewers’ Response and Success Factors in the D2C Era Focused on tvN’s Web-real Variety ‘SinSeoYuGi’ and Naver TV Cast Programming</title><source>DOAJ Directory of Open Access Journals</source><creator>오세종 ; 안성훈 ; 변정민</creator><creatorcontrib>오세종 ; 안성훈 ; 변정민</creatorcontrib><description>The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&amp;M. The web-real variety program ‘SinSeoYuGi’ accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of ‘technical marketer’ growing as well. KCI Citation Count: 5</description><identifier>ISSN: 2288-7202</identifier><identifier>EISSN: 2288-7318</identifier><identifier>DOI: 10.17703/IJACT.2016.4.2.7</identifier><language>eng</language><publisher>국제문화기술진흥원</publisher><subject>과학기술학</subject><ispartof>The International Journal of Advanced Culture Technology , 2016, 4(2), , pp.7-18</ispartof><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,864,27924,27925</link.rule.ids><backlink>$$Uhttps://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002140823$$DAccess content in National Research Foundation of Korea (NRF)$$Hfree_for_read</backlink></links><search><creatorcontrib>오세종</creatorcontrib><creatorcontrib>안성훈</creatorcontrib><creatorcontrib>변정민</creatorcontrib><title>A Big Data Study on Viewers’ Response and Success Factors in the D2C Era Focused on tvN’s Web-real Variety ‘SinSeoYuGi’ and Naver TV Cast Programming</title><title>International journal of advanced culture technology (Online)</title><description>The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&amp;M. The web-real variety program ‘SinSeoYuGi’ accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of ‘technical marketer’ growing as well. KCI Citation Count: 5</description><subject>과학기술학</subject><issn>2288-7202</issn><issn>2288-7318</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><recordid>eNo1kMtOwkAYhRujiQR5AHf_1kXrXFqmXdZyEUPQCGJcNX-n0zoBWjNTMOx4DF34cjyJ4GV1zuKc7yTHcS4p8agQhF-P7uJk5jFCu57vMU-cOC3GwtAVnIan_54Rdu50rNUZCYjgTPis5XzFcKNL6GGDMG3W-RbqCuZavStj97tPeFT2ra6sAqxymK6lVNbCAGVTGwu6guZVQY8l0DcIg1qurcqPhGYzObQtPKvMNQqXMEejVbOF_e5jqqupql_WQ30cOHInuFEGZnNI0DbwYOrS4Gqlq_LCOStwaVXnT9vO06A_S27d8f1wlMRjV1KfCTfimBOk-eGALJMyQKpYxouoIBEi-j4nPMyKQ5QVJI-ioFCS0oyERagCJkTA287VL7cyRbqQOq1R_2hZpwuTxo-zUUpZwINuxL8B0YVxXg</recordid><startdate>20160630</startdate><enddate>20160630</enddate><creator>오세종</creator><creator>안성훈</creator><creator>변정민</creator><general>국제문화기술진흥원</general><scope>ACYCR</scope></search><sort><creationdate>20160630</creationdate><title>A Big Data Study on Viewers’ Response and Success Factors in the D2C Era Focused on tvN’s Web-real Variety ‘SinSeoYuGi’ and Naver TV Cast Programming</title><author>오세종 ; 안성훈 ; 변정민</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c1427-93ad0a1d201bbcc5a1e2b3f9f09aaa443038bf1422f0d995fec11b08f8e527753</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>과학기술학</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>오세종</creatorcontrib><creatorcontrib>안성훈</creatorcontrib><creatorcontrib>변정민</creatorcontrib><collection>Korean Citation Index</collection><jtitle>International journal of advanced culture technology (Online)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>오세종</au><au>안성훈</au><au>변정민</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A Big Data Study on Viewers’ Response and Success Factors in the D2C Era Focused on tvN’s Web-real Variety ‘SinSeoYuGi’ and Naver TV Cast Programming</atitle><jtitle>International journal of advanced culture technology (Online)</jtitle><date>2016-06-30</date><risdate>2016</risdate><spage>7</spage><epage>18</epage><pages>7-18</pages><issn>2288-7202</issn><eissn>2288-7318</eissn><abstract>The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&amp;M. The web-real variety program ‘SinSeoYuGi’ accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of ‘technical marketer’ growing as well. KCI Citation Count: 5</abstract><pub>국제문화기술진흥원</pub><doi>10.17703/IJACT.2016.4.2.7</doi><tpages>12</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 2288-7202
ispartof The International Journal of Advanced Culture Technology , 2016, 4(2), , pp.7-18
issn 2288-7202
2288-7318
language eng
recordid cdi_nrf_kci_oai_kci_go_kr_ARTI_1253569
source DOAJ Directory of Open Access Journals
subjects 과학기술학
title A Big Data Study on Viewers’ Response and Success Factors in the D2C Era Focused on tvN’s Web-real Variety ‘SinSeoYuGi’ and Naver TV Cast Programming
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-01T13%3A37%3A20IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-nrf&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=A%20Big%20Data%20Study%20on%20Viewers%E2%80%99%20Response%20and%20Success%20Factors%20in%20the%20D2C%20Era%20Focused%20on%20tvN%E2%80%99s%20Web-real%20Variety%20%E2%80%98SinSeoYuGi%E2%80%99%20and%20Naver%20TV%20Cast%20Programming&rft.jtitle=International%20journal%20of%20advanced%20culture%20technology%20(Online)&rft.au=%EC%98%A4%EC%84%B8%EC%A2%85&rft.date=2016-06-30&rft.spage=7&rft.epage=18&rft.pages=7-18&rft.issn=2288-7202&rft.eissn=2288-7318&rft_id=info:doi/10.17703/IJACT.2016.4.2.7&rft_dat=%3Cnrf%3Eoai_kci_go_kr_ARTI_1253569%3C/nrf%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c1427-93ad0a1d201bbcc5a1e2b3f9f09aaa443038bf1422f0d995fec11b08f8e527753%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true