Online Health Search Experience: Sentiments from South East Asia

Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information sear...

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Bibliographic Details
Published in:International journal of knowledge content development & technology 2016, 6(2), 12, pp.29-42
Main Author: Inthiran, Anushia
Format: Article
Language:English
Subjects:
Consumers
Health
Health education
Health Information
Health literacy
Industrialized nations
Information technology
Internet
Online
Psychiatric-mental health nursing
Qualitative research
Research centers
Search engines
Search Experience
Searching
Smartphones
Social networks
South East Asia
Studies
Web sites
문헌정보학
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Summary:Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information searching scene in South East Asia. Online health information searching is gaining popularity in South East Asia. Citizens in these countries are turning to the Internet to obtain health information quickly. Current research studies pertaining to online health information searching in South East Asian is limited, particularly relating to search experiences of South East Asian health searchers. Search experience is pertinent asit could deter or encourage the possibility of conducting future health searches. In this research study, a user study was conducted to describe the online search experience of South East Asian health searchers. A face to face interview with 50 participants was conducted. The interview was audio recorded and transcribed verbatim. Results indicate participants have positive and negative search experiences. In some cases, post search outcomes influenced the search experience. Results of this research study contribute to the growing domain of knowledge in relation to online health information searching. Results of this study also provide an understanding pertaining to the search experience of South East Asian online health searchers.
ISSN:2234-0068
2287-187X
DOI:10.5865/IJKCT.2016.6.2.029