Responsible Entrepreneurship, Nation Brand, and Public Policy

In this paper, we test the relationship between companies' "Corporate Social Responsibility" (CSR) and the national image of their "home" country. After situating this hypothesis within current CSR literature, we proceed to case studies of Korea's country image among fa...

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Bibliographic Details
Published in:Korea observer 2009, 40(2), , pp.369-392
Main Authors: Choi, Sung-Ho, Lim, Suk-Jun, Phillips, Joe
Format: Article
Language:English
Subjects:
Altruism
Brands
Case studies
China
Codes
Corporate social responsibility
Countries
Cultural identity
Developing countries
Enterprises
Entrepreneurship
Foreign labor
Foreign relations
Industrial Workers
International finance
Korean language
LDCs
Peoples Republic of China
Perception
Power
Public Policy
Recessions
Regulation
Self interest
Small and medium sized enterprises
Social Responsibility
Soft power
South Korea
Subcontractors
Suppliers
Surveys
Transnationalism
Vietnam
Workers
정치외교학
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Summary:In this paper, we test the relationship between companies' "Corporate Social Responsibility" (CSR) and the national image of their "home" country. After situating this hypothesis within current CSR literature, we proceed to case studies of Korea's country image among factory workers in Vietnam and China. A survey of local employees in small and medium-size Korean firms operating in China and Vietnam reveals casual evidence of the relationship between CSR and country image. The paper recommends policies for governments to improve their SMEs' CSR in order to enhance the country's image and, consequently, its global "soft power." [PUBLICATION ABSTRACT]
ISSN:0023-3919
2586-3053