The impact of consumer familiarity on edible insect food product purchase and expected liking: The role of media trust and purchase activism

This study aims to investigate the impact of consumer familiarity with edible insect food products on purchase intentions and expected liking. Based on persuasion and information processing theories, this study examines the roles of media trust and purchase activism as underlying psychological mecha...

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Bibliographic Details
Published in:Entomological research 2019, 49(4), , pp.158-164
Main Authors: Legendre, Tiffany S., Jo, Yong Hun, Han, Yeon Soo, Kim, Young Wook, Ryu, Jung Pyo, Jang, Se Jin, Kim, Jin
Format: Article
Language:English
Subjects:
Activism
consumer familiarity
Consumers
edible insect food products
expected liking
Familiarity
Food
Food products
Information processing
media trust
Motivation
purchase activism
purchase intention
생물학
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Summary:This study aims to investigate the impact of consumer familiarity with edible insect food products on purchase intentions and expected liking. Based on persuasion and information processing theories, this study examines the roles of media trust and purchase activism as underlying psychological mechanisms. The findings of this study indicate that consumer familiarity contributes to the formation of media trust. It adds credibility to the media information and consumers can be more motivated to exercise their purchase activism as the edible insect food movement is closely related to social causes like sustainability. Activist motivation, then, changes consumers' behavioral outcomes such as purchase intention and expected liking of edible insect food products.
ISSN:1738-2297
1748-5967
1748-5967
DOI:10.1111/1748-5967.12342