L'évaluation de l'importance des attributs - Comparaison de six méthodes

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Bibliographic Details
Published in:Recherche et applications en marketing 1987, Vol.1 (4)
Main Authors: JACCARD, J, BRINBERG, D, ACKERMAN, L.J
Format: Article
Language:fre
Subjects:
Doge / Gestion des entreprises
Marketing
Online Access:Get full text
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ISSN:0767-3701
2051-2821