Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment

In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) an...

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Bibliographic Details
Published in:Journal of health communication 2005-04, Vol.10 (3), p.261-278
Main Authors: Krugman, Dean M., Quinn, William H., Sung, Yongjun, Morrison, Margaret
Format: Article
Language:English
Subjects:
Adolescent
Adolescents
Advertising
Advertising as Topic - economics
Attitude to Health
Biological and medical sciences
Female
Health technology assessment
Humans
Male
Marketing
Marketing - economics
Marketing - trends
Medical sciences
Smoking
Smoking - psychology
Tobacco Industry - economics
Tobacco, tobacco smoking
Toxicology
Youth
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Summary:In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.
ISSN:1081-0730
1087-0415
DOI:10.1080/10810730590934280