Hotel Marketing Managers' Responses to Ethical Dilemmas

This research concerns the perceptions and decisions of lodging sales and marketing executives in dealing with ethical marketing issues. Respondents were given ten vignettes, representing ethical dilemmas in the five categories of ethical behavior (coercion and control, personal integrity, physical...

Full description

Saved in:
Bibliographic Details
Published in:International Journal of Hospitality & Tourism Administration 2007-08, Vol.8 (3), p.35-48
Main Authors: Beck, Jeffrey A., Lazer, William, Schmidgall, Raymond
Format: Article
Language:English
Subjects:
Economic sociology
Ethical behavior
ethics
hospitality marketing
lodging sales executives
Production. Distribution. Advertising
Sociology
Sociology of economy and development
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research concerns the perceptions and decisions of lodging sales and marketing executives in dealing with ethical marketing issues. Respondents were given ten vignettes, representing ethical dilemmas in the five categories of ethical behavior (coercion and control, personal integrity, physical environment, paternalism, and conflict of interest) identified by previous researchers. They were first asked to determine whether each issue was a question of ethics or not. Next, the respondents were asked what action they would take given the dilemma. The findings did not reveal any consistent pattern of respondent perceptions or actions. All of the vignettes embodied ethical choices. Results indicate a need for lodging sales and marketing executives to develop and adhere to ethical guidelines for the unique situations they face.
ISSN:1525-6480
1525-6499
DOI:10.1300/J149v08n03_03