Mortality Salience and Perceptions of People with AIDS: Understanding the Role of Prejudice

Study 1 examined the perceived association of AIDS and death by showing that thinking about AIDS increased participants'; death-thought accessibility. Hypotheses about the consequences of this association for perceptions of people with AIDS were derived from terror management theory, which prop...

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Bibliographic Details
Published in:Basic and applied social psychology 2010-10, Vol.32 (4), p.315-327
Main Authors: Grover, Kristin W., Miller, Carol T., Solomon, Sheldon, Webster, Russell J., Saucier, Donald A.
Format: Article
Language:English
Subjects:
Acquired immune deficiency syndrome
AIDS
Biological and medical sciences
Death awareness
Fundamental and applied biological sciences. Psychology
Human viral diseases
Impressions
Infectious diseases
Medical sciences
Mortality
Perceptions
Prejudice
Psychological aspects
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social attribution, perception and cognition
Social psychology
Viral diseases
Viral diseases of the lymphoid tissue and the blood. Aids
Worldview
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Summary:Study 1 examined the perceived association of AIDS and death by showing that thinking about AIDS increased participants'; death-thought accessibility. Hypotheses about the consequences of this association for perceptions of people with AIDS were derived from terror management theory, which proposes that mortality salience increases derogation of those who threaten people's worldviews unless those worldviews oppose prejudice, in which case mortality salience can increase acceptance of people who are otherwise threatening. Consistent with these hypotheses, conservative participants had less favorable impressions (Study 2) and liberal participants had more favorable impressions (Study 3) of a target with AIDS following a death reminder. Study 4 suggested that the decrease in prejudice among liberals following mortality salience was a genuine decrease in prejudice (as indicated by responses to an unobtrusive attitude measure), not just an increase in the desire to appear nonprejudiced. Theoretical and practical implications of these findings are discussed.
ISSN:0197-3533
1532-4834
DOI:10.1080/01973533.2010.519252