The sum of its parts: reducing sparsity in click estimation with query segments: Web Mining for Search

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Bibliographic Details
Published in:Information retrieval (Boston) 2011, Vol.14 (3), p.315-336
Main Authors: HILLARD, Dustin, MANAVOGLU, Eren, RAGHAVAN, Hema, LEGGETTER, Chris, CANTU-PAZ, Erick, IYER, Rukmini
Format: Article
Language:English
Subjects:
Exact sciences and technology
General aspects
Information and communication sciences
Information science. Documentation
Sciences and techniques of general use
Online Access:Get full text
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ISSN:1386-4564
1573-7659