Korean Americans' Prescription Drug Information Seeking and Evaluation and Use of Different Information Sources

This study examined Korean Americans' prescription drug information seeking, evaluation and use of different information sources, and communication with physicians, and compared the findings with those from the White American population. The results suggest that although Korean and White Americ...

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Bibliographic Details
Published in:Journal of health communication 2013-05, Vol.18 (5), p.498-526
Main Authors: Huh, Jisu, DeLorme, Denise E., Reid, Leonard N., Kim, Junga
Format: Article
Language:English
Subjects:
Adult
Advertising
Advertising as Topic - utilization
Aged
Asian Americans
Asian Americans - psychology
Asian Americans - statistics & numerical data
Biological and medical sciences
Communication
Consumer advertising
Consumer behaviour
Consumer Health Information - utilization
Drug use
European Continental Ancestry Group - psychology
European Continental Ancestry Group - statistics & numerical data
Female
Health economics
Health technology assessment
Humans
In-group
Information acquisition
Information science
Information Seeking Behavior
Korea - ethnology
Male
Mass media
Mass Media - utilization
Medical sciences
Middle Aged
Miscellaneous
Physician-Patient Relations
Prescription Drugs
Public health. Hygiene
Public health. Hygiene-occupational medicine
South Korea
U.S.A
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Summary:This study examined Korean Americans' prescription drug information seeking, evaluation and use of different information sources, and communication with physicians, and compared the findings with those from the White American population. The results suggest that although Korean and White Americans were similar in extent of drug information seeking, Korean Americans tended to experience relatively greater difficulty finding information. Regarding perceived source usefulness, Korean Americans were significantly more likely to perceive higher usefulness in mass media and direct-to-consumer advertising sources than were Whites. Korean Americans were also more likely to use fewer sources, and less likely to use mass media and printed materials in drug information seeking. However, the hypothesized in-group source preference by Korean Americans was not found.
ISSN:1081-0730
1087-0415
DOI:10.1080/10810730.2012.743623