Aesthetics and preferences of web pages

The first impressions of web pages presented to users was investigated by using 13 different web pages, three types of scales and 18 participants. Multidimensional analysis of similarity and preference judgements found four important dimensions: beauty, mostly illustrations versus mostly text, overv...

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Bibliographic Details
Published in:Behaviour & information technology 2000-09, Vol.19 (5), p.367-377
Main Authors: Schenkman, Bo N., Jönsson, Fredrik U.
Format: Article
Language:English
Subjects:
Applications (e.g. Digitizing,...)
Exact sciences and technology
Information and communication sciences
Information and communication technologies
Information science. Documentation
Information technologies: storage media, equipment
Library and information science. General aspects
Sciences and techniques of general use
Use and user studies. Information needs
Citations: Items that cite this one
Online Access:Get full text
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Summary:The first impressions of web pages presented to users was investigated by using 13 different web pages, three types of scales and 18 participants. Multidimensional analysis of similarity and preference judgements found four important dimensions: beauty, mostly illustrations versus mostly text, overview and structure. Category scales indicated the existence of two factors related to formal aspects and to appeal of the objects, respectively. The best predictor for the overall judgement of the category scales was beauty. Property vector fitting of the multidimensional solutions with the category scales further indicated the importance of beauty for the preference space. Aspects of usability, product design and aesthetics are discussed.
ISSN:0144-929X
1362-3001
DOI:10.1080/014492900750000063