Individualism and the extended-self: cross-cultural differences in the valuation of authentic objects

The current studies examine how valuation of authentic items varies as a function of culture. We find that U.S. respondents value authentic items associated with individual persons (a sweater or an artwork) more than Indian respondents, but that both cultures value authentic objects not associated w...

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Bibliographic Details
Published in:PloS one 2014-03, Vol.9 (3), p.e90787-e90787
Main Authors: Gjersoe, Nathalia L, Newman, George E, Chituc, Vladimir, Hood, Bruce
Format: Article
Language:English
Subjects:
Adult
Authenticity
Biology and Life Sciences
Celebrities
Cognition & reasoning
Collectivism
Cross-Cultural Comparison
Culture
Female
Humans
India
Individualism
Individuality
Male
Medicine and Health Sciences
Moon
Social Sciences
Social Values
United States
Valuation
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Summary:The current studies examine how valuation of authentic items varies as a function of culture. We find that U.S. respondents value authentic items associated with individual persons (a sweater or an artwork) more than Indian respondents, but that both cultures value authentic objects not associated with persons (a dinosaur bone or a moon rock) equally. These differences cannot be attributed to more general cultural differences in the value assigned to authenticity. Rather, the results support the hypothesis that individualistic cultures place a greater value on objects associated with unique persons and in so doing, offer the first evidence for how valuation of certain authentic items may vary cross-culturally.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0090787