Empirical Studies on the Network of Social Groups: The Case of Tencent QQ

Participation in social groups are important but the collective behaviors of human as a group are difficult to analyze due to the difficulties to quantify ordinary social relation, group membership, and to collect a comprehensive dataset. Such difficulties can be circumvented by analyzing online soc...

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Bibliographic Details
Published in:PloS one 2015-07, Vol.10 (7), p.e0130538-e0130538
Main Authors: You, Zhi-Qiang, Han, Xiao-Pu, Lü, Linyuan, Yeung, Chi Ho
Format: Article
Language:English
Subjects:
Age Factors
Communication
Computer Graphics
Databases, Factual
Datasets
Empirical analysis
Female
Gender differences
Graphs
Human behavior
Humans
Internet
Interpersonal Relations
Male
Personal relationships
Social Behavior
Social factors
Social interactions
Social Networking
Social networks
Social organization
Social research
Studies
User groups
Young Adult
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Summary:Participation in social groups are important but the collective behaviors of human as a group are difficult to analyze due to the difficulties to quantify ordinary social relation, group membership, and to collect a comprehensive dataset. Such difficulties can be circumvented by analyzing online social networks. In this paper, we analyze a comprehensive dataset released from Tencent QQ, an instant messenger with the highest market share in China. Specifically, we analyze three derivative networks involving groups and their members-the hypergraph of groups, the network of groups and the user network-to reveal social interactions at microscopic and mesoscopic level. Our results uncover interesting behaviors on the growth of user groups, the interactions between groups, and their relationship with member age and gender. These findings lead to insights which are difficult to obtain in social networks based on personal contacts.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0130538