Cultural Differences in Donation Decision-Making

Decisions to help those in need are essential for human development and survival. Previous studies have demonstrated the "identified effect", in which one identifiable individual typically invokes stronger feelings of compassion and receives greater aid than statistical victim. However, th...

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Bibliographic Details
Published in:PloS one 2015-09, Vol.10 (9), p.e0138219-e0138219
Main Authors: Wang, Yan, Tang, Yi-Yuan, Wang, Jinjun
Format: Article
Language:English
Subjects:
Analysis
Behavior
Child
Children
Chinese culture
Cognition & reasoning
College students
Cultural differences
Culture
Decision Making
Demographic aspects
Emotions
Empathy
Eye movements
Human behavior
Humans
Morality
Personality
Social psychology
Studies
Tissue donation
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Summary:Decisions to help those in need are essential for human development and survival. Previous studies have demonstrated the "identified effect", in which one identifiable individual typically invokes stronger feelings of compassion and receives greater aid than statistical victim. However, this preference might be influenced by cultural differences. In the current study, Chinese respondents' ratings of distress and sympathy and their willingness to contribute are greater for a group of sick children than an individual. In the U.S., greater willingness to help and sympathy are elicited by an identified victim in comparison with an unidentified one. The different results may demonstrate the importance of cultural differences when trying to understand people's prosocial behavior.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0138219