Will farmers intend to cultivate Provitamin A genetically modified (GM) cassava in Nigeria? Evidence from a k-means segmentation analysis of beliefs and attitudes

Analysis of market segments within a population remains critical to agricultural systems and policy processes for targeting new innovations. Patterns in attitudes and intentions toward cultivating Provitamin A GM cassava are examined through the use of a combination of behavioural theory and k-means...

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Bibliographic Details
Published in:PloS one 2017-07, Vol.12 (7), p.e0179427-e0179427
Main Authors: Oparinde, Adewale, Abdoulaye, Tahirou, Mignouna, Djana Babatima, Bamire, Adebayo Simeon
Format: Article
Language:English
Subjects:
Agriculture
Analysis
Attitudes
Biology and Life Sciences
Cassava
Cluster Analysis
Farmers
Farmers - psychology
Farming
Farms
Genetic modification
Genetically altered foods
Genetically modified organisms
Innovations
Intention
Manihot - genetics
Manihot - metabolism
Markets
Motivation
Nigeria
People and Places
Plants, Genetically Modified - genetics
Plants, Genetically Modified - metabolism
Provitamins - genetics
Provitamins - metabolism
Segmentation
Social Sciences
Socioeconomic Factors
Studies
Surveys and Questionnaires
Vegetable industry
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Summary:Analysis of market segments within a population remains critical to agricultural systems and policy processes for targeting new innovations. Patterns in attitudes and intentions toward cultivating Provitamin A GM cassava are examined through the use of a combination of behavioural theory and k-means cluster analysis method, investigating the interrelationship among various behavioural antecedents. Using a state-level sample of smallholder cassava farmers in Nigeria, this paper identifies three distinct classes of attitude and intention denoted as low opposition, medium opposition and high opposition farmers. It was estimated that only 25% of the surveyed population of farmers was highly opposed to cultivating Provitamin A GM cassava.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0179427