Decision support for personalized cloud service selection through multi-attribute trustworthiness evaluation

• Published in: PloS one 2014-06, Vol.9 (6), p.e97762-e97762
• Main Authors: Ding, Shuai, Xia, Cheng-Yi, Xia, Chen-Yi, Zhou, Kai-Le, Yang, Shan-Lin, Shang, Jennifer S
• Format: Article
• Language: English
• Subjects: Archives & records; Biology and Life Sciences; Choice Behavior; Computer and Information Sciences; Computer Security; Consumer Behavior; Customer services; Decision making; Decision support systems; Evaluation; Information Storage and Retrieval - methods; Information systems; Models, Statistical; Quality of service; Security; Trustworthiness
• ISSN: 1932-6203; 1932-6203
• DOI: 10.1371/journal.pone.0097762

Facing a customer market with rising demands for cloud service dependability and security, trustworthiness evaluation techniques are becoming essential to cloud service selection. But these methods are out of the reach to most customers as they require considerable expertise. Additionally, since the cloud service evaluation is often a costly and time-consuming process, it is not practical to measure trustworthy attributes of all candidates for each customer. Many existing models cannot easily deal with cloud services which have very few historical records. In this paper, we propose a novel service selection approach in which the missing value prediction and the multi-attribute trustworthiness evaluation are commonly taken into account. By simply collecting limited historical records, the current approach is able to support the personalized trustworthy service selection. The experimental results also show that our approach performs much better than other competing ones with respect to the customer preference and expectation in trustworthiness assessment.