Increasing influenza vaccination rates via low cost messaging interventions

This article tests low cost interventions to increase influenza vaccination rates. By changing an email announcement sent out to employees in 2014 (n > 30,000), the following interventions are tested: incentives, attention to the negative impacts of not get vaccinated, and showing a map to the va...

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Bibliographic Details
Published in:PloS one 2018-02, Vol.13 (2), p.e0192594-e0192594
Main Author: Baskin, Ernest
Format: Article
Language:English
Subjects:
Biology and Life Sciences
Clinics
Distribution
Education
Engineering and Technology
Health care
Humans
Immunization
Incentives
Influenza
Influenza vaccines
Influenza Vaccines - administration & dosage
Logistic Models
Low cost
Medicine and Health Sciences
Monetary incentives
Preventive medicine
Psychology
Public health
Public health administration
Public service advertising
Research and Analysis Methods
Response rates
Social Sciences
Technology application
Tetanus
Text Messaging - economics
Vaccination
Vaccines
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Summary:This article tests low cost interventions to increase influenza vaccination rates. By changing an email announcement sent out to employees in 2014 (n > 30,000), the following interventions are tested: incentives, attention to the negative impacts of not get vaccinated, and showing a map to the vaccination centers at the end of the email announcement. Only the map condition helped increase influenza vaccination rates. The use of low-cost interventions can improve influenza vaccination rates though not all interventions work as well as others in the field. In particular, while including maps helped increase vaccination rates, other factors such as negative impact reminders and incentives, which previous studies have found to be successful in the laboratory, did not.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0192594