In the real world, people prefer their last whisky when tasting options in a long sequence

When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we c...

Full description

Saved in:
Bibliographic Details
Published in:PloS one 2018-08, Vol.13 (8), p.e0202732-e0202732
Main Authors: Quigley-McBride, Adele, Franco, Gregory, McLaren, Daniel Bruce, Mantonakis, Antonia, Garry, Maryanne
Format: Article
Language:English
Subjects:
Adult
Alcoholic Beverages - analysis
Alcohols
Behavior
Biology and Life Sciences
Decision making
Field study
Humans
Influence
Laboratories
Medicine and Health Sciences
Memory
Physical Sciences
Preferences
Psychology
Research and Analysis Methods
Serial Learning
Social Sciences
Taste - physiology
Whiskey
Whisky
Young Adult
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73
cites cdi_FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73
container_end_page e0202732
container_issue 8
container_start_page e0202732
container_title PloS one
container_volume 13
creator Quigley-McBride, Adele
Franco, Gregory
McLaren, Daniel Bruce
Mantonakis, Antonia
Garry, Maryanne
description When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we coded archival data from 136 actual whisky tastings each featuring seven whiskies. We analyzed people's ratings of whiskies featured at different serial positions in the tastings. We found a recency effect: people gave their highest rating to whiskies in the last position, and voted the last whisky as their favorite more frequently. This recency effect persisted when we controlled for the counter explanation that whiskies with higher alcohol content tended to occupy later serial positions. The recency effect also persisted when we controlled for the age of the whiskies. Taken together, our findings suggest that the order of presentation matters in real-world settings, closely resembling what happens in laboratory settings with longer sequences of options.
doi_str_mv 10.1371/journal.pone.0202732
format article
fullrecord <record><control><sourceid>gale_plos_</sourceid><recordid>TN_cdi_plos_journals_2090277217</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A550931794</galeid><doaj_id>oai_doaj_org_article_c87845a1683c40fbbf6f2cab8792d7f9</doaj_id><sourcerecordid>A550931794</sourcerecordid><originalsourceid>FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73</originalsourceid><addsrcrecordid>eNqNk1uL1DAUx4so7kW_gWhAEAVnzKVN0hdhWbwMLCx4e_AlpGkykzGT1KTddb-9mZnuMpV9kD6ccvI7_yQn_1MUzxCcI8LQu3UYopdu3gWv5xBDzAh-UByjmuAZxZA8PPg_Kk5SWkNYEU7p4-KIQIQrgshx8XPhQb_SIGrpwHWIrn0LOh06p0EXtdFxu2ojcDL14Hpl06-bHHQuygnrlyB0vQ0-AeuBBC7kTNK_B-2VflI8MtIl_XSMp8X3jx--nX-eXVx-WpyfXcwUrXE_Qw3SqqKcty3iHJUKtryuuCrLCnOsWZuDUfm8iNOGUWlUywmrWwh1Q5hh5LR4sdftXEhibEsSGNa5JwyjLbHYE22Qa9FFu5HxRgRpxS4R4lLI2FvltFCc8bKSiHKiSmiaxlCDlWw4q3HLTJ213o-7Dc1Gt0r7Pko3EZ2ueLsSy3AlKIKoRCgLvB4FYsiNSr3Y2KS0c9LrMOzOjTDBmJKMvvwHvf92I7WU-QLWm5D3VVtRcVZVsCaI1WWm5vdQ-Wv1xqrsIWNzflLwZlKQmV7_6ZdySEksvn75f_byx5R9dcCusu_6VQpu2NloCpZ7UMWQUjbjXZMRFNsRuO2G2I6AGEcglz0_fKC7olvPk7-c_f_E</addsrcrecordid><sourcetype>Open Website</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2090277217</pqid></control><display><type>article</type><title>In the real world, people prefer their last whisky when tasting options in a long sequence</title><source>Open Access: PubMed Central</source><source>Publicly Available Content Database</source><creator>Quigley-McBride, Adele ; Franco, Gregory ; McLaren, Daniel Bruce ; Mantonakis, Antonia ; Garry, Maryanne</creator><contributor>Capraro, Valerio</contributor><creatorcontrib>Quigley-McBride, Adele ; Franco, Gregory ; McLaren, Daniel Bruce ; Mantonakis, Antonia ; Garry, Maryanne ; Capraro, Valerio</creatorcontrib><description>When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we coded archival data from 136 actual whisky tastings each featuring seven whiskies. We analyzed people's ratings of whiskies featured at different serial positions in the tastings. We found a recency effect: people gave their highest rating to whiskies in the last position, and voted the last whisky as their favorite more frequently. This recency effect persisted when we controlled for the counter explanation that whiskies with higher alcohol content tended to occupy later serial positions. The recency effect also persisted when we controlled for the age of the whiskies. Taken together, our findings suggest that the order of presentation matters in real-world settings, closely resembling what happens in laboratory settings with longer sequences of options.</description><identifier>ISSN: 1932-6203</identifier><identifier>EISSN: 1932-6203</identifier><identifier>DOI: 10.1371/journal.pone.0202732</identifier><identifier>PMID: 30125313</identifier><language>eng</language><publisher>United States: Public Library of Science</publisher><subject>Adult ; Alcoholic Beverages - analysis ; Alcohols ; Behavior ; Biology and Life Sciences ; Decision making ; Field study ; Humans ; Influence ; Laboratories ; Medicine and Health Sciences ; Memory ; Physical Sciences ; Preferences ; Psychology ; Research and Analysis Methods ; Serial Learning ; Social Sciences ; Taste - physiology ; Whiskey ; Whisky ; Young Adult</subject><ispartof>PloS one, 2018-08, Vol.13 (8), p.e0202732-e0202732</ispartof><rights>COPYRIGHT 2018 Public Library of Science</rights><rights>2018 Quigley-McBride et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><rights>2018 Quigley-McBride et al 2018 Quigley-McBride et al</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73</citedby><cites>FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73</cites><orcidid>0000-0001-6267-8472</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2090277217/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2090277217?pq-origsite=primo$$EHTML$$P50$$Gproquest$$Hfree_for_read</linktohtml><link.rule.ids>230,314,727,780,784,885,25753,27924,27925,37012,37013,44590,53791,53793,75126</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/30125313$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><contributor>Capraro, Valerio</contributor><creatorcontrib>Quigley-McBride, Adele</creatorcontrib><creatorcontrib>Franco, Gregory</creatorcontrib><creatorcontrib>McLaren, Daniel Bruce</creatorcontrib><creatorcontrib>Mantonakis, Antonia</creatorcontrib><creatorcontrib>Garry, Maryanne</creatorcontrib><title>In the real world, people prefer their last whisky when tasting options in a long sequence</title><title>PloS one</title><addtitle>PLoS One</addtitle><description>When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we coded archival data from 136 actual whisky tastings each featuring seven whiskies. We analyzed people's ratings of whiskies featured at different serial positions in the tastings. We found a recency effect: people gave their highest rating to whiskies in the last position, and voted the last whisky as their favorite more frequently. This recency effect persisted when we controlled for the counter explanation that whiskies with higher alcohol content tended to occupy later serial positions. The recency effect also persisted when we controlled for the age of the whiskies. Taken together, our findings suggest that the order of presentation matters in real-world settings, closely resembling what happens in laboratory settings with longer sequences of options.</description><subject>Adult</subject><subject>Alcoholic Beverages - analysis</subject><subject>Alcohols</subject><subject>Behavior</subject><subject>Biology and Life Sciences</subject><subject>Decision making</subject><subject>Field study</subject><subject>Humans</subject><subject>Influence</subject><subject>Laboratories</subject><subject>Medicine and Health Sciences</subject><subject>Memory</subject><subject>Physical Sciences</subject><subject>Preferences</subject><subject>Psychology</subject><subject>Research and Analysis Methods</subject><subject>Serial Learning</subject><subject>Social Sciences</subject><subject>Taste - physiology</subject><subject>Whiskey</subject><subject>Whisky</subject><subject>Young Adult</subject><issn>1932-6203</issn><issn>1932-6203</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2018</creationdate><recordtype>article</recordtype><sourceid>PIMPY</sourceid><sourceid>DOA</sourceid><recordid>eNqNk1uL1DAUx4so7kW_gWhAEAVnzKVN0hdhWbwMLCx4e_AlpGkykzGT1KTddb-9mZnuMpV9kD6ccvI7_yQn_1MUzxCcI8LQu3UYopdu3gWv5xBDzAh-UByjmuAZxZA8PPg_Kk5SWkNYEU7p4-KIQIQrgshx8XPhQb_SIGrpwHWIrn0LOh06p0EXtdFxu2ojcDL14Hpl06-bHHQuygnrlyB0vQ0-AeuBBC7kTNK_B-2VflI8MtIl_XSMp8X3jx--nX-eXVx-WpyfXcwUrXE_Qw3SqqKcty3iHJUKtryuuCrLCnOsWZuDUfm8iNOGUWlUywmrWwh1Q5hh5LR4sdftXEhibEsSGNa5JwyjLbHYE22Qa9FFu5HxRgRpxS4R4lLI2FvltFCc8bKSiHKiSmiaxlCDlWw4q3HLTJ213o-7Dc1Gt0r7Pko3EZ2ueLsSy3AlKIKoRCgLvB4FYsiNSr3Y2KS0c9LrMOzOjTDBmJKMvvwHvf92I7WU-QLWm5D3VVtRcVZVsCaI1WWm5vdQ-Wv1xqrsIWNzflLwZlKQmV7_6ZdySEksvn75f_byx5R9dcCusu_6VQpu2NloCpZ7UMWQUjbjXZMRFNsRuO2G2I6AGEcglz0_fKC7olvPk7-c_f_E</recordid><startdate>20180820</startdate><enddate>20180820</enddate><creator>Quigley-McBride, Adele</creator><creator>Franco, Gregory</creator><creator>McLaren, Daniel Bruce</creator><creator>Mantonakis, Antonia</creator><creator>Garry, Maryanne</creator><general>Public Library of Science</general><general>Public Library of Science (PLoS)</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>IOV</scope><scope>ISR</scope><scope>3V.</scope><scope>7QG</scope><scope>7QL</scope><scope>7QO</scope><scope>7RV</scope><scope>7SN</scope><scope>7SS</scope><scope>7T5</scope><scope>7TG</scope><scope>7TM</scope><scope>7U9</scope><scope>7X2</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8AO</scope><scope>8C1</scope><scope>8FD</scope><scope>8FE</scope><scope>8FG</scope><scope>8FH</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABJCF</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ARAPS</scope><scope>ATCPS</scope><scope>AZQEC</scope><scope>BBNVY</scope><scope>BENPR</scope><scope>BGLVJ</scope><scope>BHPHI</scope><scope>C1K</scope><scope>CCPQU</scope><scope>D1I</scope><scope>DWQXO</scope><scope>FR3</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>H94</scope><scope>HCIFZ</scope><scope>K9.</scope><scope>KB.</scope><scope>KB0</scope><scope>KL.</scope><scope>L6V</scope><scope>LK8</scope><scope>M0K</scope><scope>M0S</scope><scope>M1P</scope><scope>M7N</scope><scope>M7P</scope><scope>M7S</scope><scope>NAPCQ</scope><scope>P5Z</scope><scope>P62</scope><scope>P64</scope><scope>PATMY</scope><scope>PDBOC</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PTHSS</scope><scope>PYCSY</scope><scope>RC3</scope><scope>7X8</scope><scope>5PM</scope><scope>DOA</scope><orcidid>https://orcid.org/0000-0001-6267-8472</orcidid></search><sort><creationdate>20180820</creationdate><title>In the real world, people prefer their last whisky when tasting options in a long sequence</title><author>Quigley-McBride, Adele ; Franco, Gregory ; McLaren, Daniel Bruce ; Mantonakis, Antonia ; Garry, Maryanne</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2018</creationdate><topic>Adult</topic><topic>Alcoholic Beverages - analysis</topic><topic>Alcohols</topic><topic>Behavior</topic><topic>Biology and Life Sciences</topic><topic>Decision making</topic><topic>Field study</topic><topic>Humans</topic><topic>Influence</topic><topic>Laboratories</topic><topic>Medicine and Health Sciences</topic><topic>Memory</topic><topic>Physical Sciences</topic><topic>Preferences</topic><topic>Psychology</topic><topic>Research and Analysis Methods</topic><topic>Serial Learning</topic><topic>Social Sciences</topic><topic>Taste - physiology</topic><topic>Whiskey</topic><topic>Whisky</topic><topic>Young Adult</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Quigley-McBride, Adele</creatorcontrib><creatorcontrib>Franco, Gregory</creatorcontrib><creatorcontrib>McLaren, Daniel Bruce</creatorcontrib><creatorcontrib>Mantonakis, Antonia</creatorcontrib><creatorcontrib>Garry, Maryanne</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Gale_Opposing Viewpoints In Context</collection><collection>Gale In Context: Science</collection><collection>ProQuest Central (Corporate)</collection><collection>Animal Behavior Abstracts</collection><collection>Bacteriology Abstracts (Microbiology B)</collection><collection>Biotechnology Research Abstracts</collection><collection>Nursing &amp; Allied Health Database</collection><collection>Ecology Abstracts</collection><collection>Entomology Abstracts (Full archive)</collection><collection>Immunology Abstracts</collection><collection>Meteorological &amp; Geoastrophysical Abstracts</collection><collection>Nucleic Acids Abstracts</collection><collection>Virology and AIDS Abstracts</collection><collection>Agricultural Science Collection</collection><collection>Health &amp; Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>Public Health Database</collection><collection>Technology Research Database</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>ProQuest Natural Science Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Materials Science &amp; Engineering Collection</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>Advanced Technologies &amp; Aerospace Collection</collection><collection>Agricultural &amp; Environmental Science Collection</collection><collection>ProQuest Central Essentials</collection><collection>Biological Science Collection</collection><collection>ProQuest Central</collection><collection>Technology Collection</collection><collection>Natural Science Collection</collection><collection>Environmental Sciences and Pollution Management</collection><collection>ProQuest One Community College</collection><collection>ProQuest Materials Science Collection</collection><collection>ProQuest Central Korea</collection><collection>Engineering Research Database</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>AIDS and Cancer Research Abstracts</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Health &amp; Medical Complete (Alumni)</collection><collection>Materials Science Database</collection><collection>Nursing &amp; Allied Health Database (Alumni Edition)</collection><collection>Meteorological &amp; Geoastrophysical Abstracts - Academic</collection><collection>ProQuest Engineering Collection</collection><collection>ProQuest Biological Science Collection</collection><collection>Agriculture Science Database</collection><collection>Health &amp; Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Algology Mycology and Protozoology Abstracts (Microbiology C)</collection><collection>Biological Science Database</collection><collection>Engineering Database</collection><collection>Nursing &amp; Allied Health Premium</collection><collection>Advanced Technologies &amp; Aerospace Database</collection><collection>ProQuest Advanced Technologies &amp; Aerospace Collection</collection><collection>Biotechnology and BioEngineering Abstracts</collection><collection>Environmental Science Database</collection><collection>Materials Science Collection</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>Engineering Collection</collection><collection>Environmental Science Collection</collection><collection>Genetics Abstracts</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><collection>DOAJ Directory of Open Access Journals</collection><jtitle>PloS one</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Quigley-McBride, Adele</au><au>Franco, Gregory</au><au>McLaren, Daniel Bruce</au><au>Mantonakis, Antonia</au><au>Garry, Maryanne</au><au>Capraro, Valerio</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>In the real world, people prefer their last whisky when tasting options in a long sequence</atitle><jtitle>PloS one</jtitle><addtitle>PLoS One</addtitle><date>2018-08-20</date><risdate>2018</risdate><volume>13</volume><issue>8</issue><spage>e0202732</spage><epage>e0202732</epage><pages>e0202732-e0202732</pages><issn>1932-6203</issn><eissn>1932-6203</eissn><abstract>When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we coded archival data from 136 actual whisky tastings each featuring seven whiskies. We analyzed people's ratings of whiskies featured at different serial positions in the tastings. We found a recency effect: people gave their highest rating to whiskies in the last position, and voted the last whisky as their favorite more frequently. This recency effect persisted when we controlled for the counter explanation that whiskies with higher alcohol content tended to occupy later serial positions. The recency effect also persisted when we controlled for the age of the whiskies. Taken together, our findings suggest that the order of presentation matters in real-world settings, closely resembling what happens in laboratory settings with longer sequences of options.</abstract><cop>United States</cop><pub>Public Library of Science</pub><pmid>30125313</pmid><doi>10.1371/journal.pone.0202732</doi><tpages>e0202732</tpages><orcidid>https://orcid.org/0000-0001-6267-8472</orcidid><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 1932-6203
ispartof PloS one, 2018-08, Vol.13 (8), p.e0202732-e0202732
issn 1932-6203
1932-6203
language eng
recordid cdi_plos_journals_2090277217
source Open Access: PubMed Central; Publicly Available Content Database
subjects Adult
Alcoholic Beverages - analysis
Alcohols
Behavior
Biology and Life Sciences
Decision making
Field study
Humans
Influence
Laboratories
Medicine and Health Sciences
Memory
Physical Sciences
Preferences
Psychology
Research and Analysis Methods
Serial Learning
Social Sciences
Taste - physiology
Whiskey
Whisky
Young Adult
title In the real world, people prefer their last whisky when tasting options in a long sequence
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-04T04%3A15%3A45IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_plos_&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=In%20the%20real%20world,%20people%20prefer%20their%20last%20whisky%20when%20tasting%20options%20in%20a%20long%20sequence&rft.jtitle=PloS%20one&rft.au=Quigley-McBride,%20Adele&rft.date=2018-08-20&rft.volume=13&rft.issue=8&rft.spage=e0202732&rft.epage=e0202732&rft.pages=e0202732-e0202732&rft.issn=1932-6203&rft.eissn=1932-6203&rft_id=info:doi/10.1371/journal.pone.0202732&rft_dat=%3Cgale_plos_%3EA550931794%3C/gale_plos_%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c692t-1b1ec5688dd18814c0d8958c445282e7d528fc125186b76afcd8379d00eb37f73%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2090277217&rft_id=info:pmid/30125313&rft_galeid=A550931794&rfr_iscdi=true