The influence of social value and self-congruity on interpersonal connections in virtual social networks by Gen-Y tourists

This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks. A quantitative study was performed using a sample of young travelers from Spain. The methodologies of Confirmator...

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Bibliographic Details
Published in:PloS one 2019-06, Vol.14 (6), p.e0217758-e0217758
Main Authors: Luna-Cortés, Gonzalo, López-Bonilla, Luis Miguel, López-Bonilla, Jesús Manuel
Format: Article
Language:English
Subjects:
Adult
Analysis
Biology and Life Sciences
Computer and Information Sciences
confirmatory factor analysis
Consumer behavior
Consumer research
Consumers
Factor analysis
Female
Generations
human
human relation
Humans
Influence
Interpersonal Relations
Male
Millennials
questionnaire
Research and Analysis Methods
satisfaction
Self image
Social aspects
Social interactions
social network
Social Networking
Social networks
Social organization
social psychology
Social Sciences
Social Values
Spain
structural equation modeling
Surveys and Questionnaires
Tourism
Tourists
Travel
Travelers
Virtual networks
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Summary:This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks. A quantitative study was performed using a sample of young travelers from Spain. The methodologies of Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM) were used to analyze the results. The findings of the research show that self-congruity influences the perceived social value; the perceived social value leads to satisfaction and the creation of interpersonal connections in virtual social networks; and the interpersonal connections in virtual social networks influence the use of these tools by Generation Y travelers.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0217758