Explaining mobile government social media continuance from the valence perspective: A SEM-NN approach

Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens' mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by u...

Full description

Saved in:
Bibliographic Details
Published in:PloS one 2021-02, Vol.16 (2), p.e0246483-e0246483
Main Authors: Peng, Yubo, Wang, LingWu, Yang, Shuiqing
Format: Article
Language:English
Subjects:
Administrative agencies
Biology and Life Sciences
Censorship
Computer and Information Sciences
Decision making
Digital media
Electronic commerce
Influence
Information management
Internet
Mobile commerce
Privacy
Public relations
Research and Analysis Methods
Services
Sharing economy
Social media
Social networks
Social Sciences
Technology Acceptance Model
User behavior
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens' mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by using data collected from 509 citizens who are the mobile GSM users in China. A structural equation modeling (SEM)-neural network (NN) method was employed to test the research model. The results of SEM indicated that the positive utilities included social value and hedonic value positively affect mobile GSM continuance, while the negative utility reflected by self-censorship negative affect mobile GSM continuance. This is further supported by the results of the neural network model analysis which indicated that hedonic value is more influencing predictor of continuous usage of mobile GSM, following by social value and self-censorship.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0246483