Consumers' participation in information-related activities on social media

This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content...

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Bibliographic Details
Published in:PloS one 2021-04, Vol.16 (4), p.e0250248-e0250248
Main Authors: Nam, Su-Jung, Hwang, Hyesun
Format: Article
Language:English
Subjects:
Adult
Biology and Life Sciences
Cognition
Cognition & reasoning
Community Participation
Computer and Information Sciences
Consumer behavior
Consumers
Digital literacy
Digital media
Economic aspects
Feedback
Female
Humans
Information flow
Information Literacy
Male
Middle Aged
Psychological aspects
Self Concept
Self esteem
Social aspects
Social behavior
Social Media
Social networks
Social Sciences
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Summary:This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engagement in these information-related activities, but self-esteem exerted a negative effect.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0250248