Webinar among Indonesian academics during Covid-19, embracing the audiences

This research aims to find out the phenomenon of webinar competition from the viewpoint of the audience. Covid-19 pandemic makes webinars a means for knowledge dissemination. Many events offered turned out to be a tight competition among organizers and caused a different response for the audience. A...

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Bibliographic Details
Published in:PloS one 2022-03, Vol.17 (3), p.e0265257-e0265257
Main Authors: Priatmoko, Setiawan, Hossain, Billal, Rahmawati, Wuri, Winarno, Susilo Budi, Dávid, Lóránt Dénes
Format: Article
Language:English
Subjects:
Audiences
Biology and Life Sciences
Competition
Computer and Information Sciences
Coronaviruses
COVID-19
COVID-19 - epidemiology
Disease transmission
Education
Education, Distance - methods
Educational aspects
Epidemics
Evaluation Studies as Topic
Gender
Humans
Independent variables
Indonesia
Indonesia - epidemiology
Information dissemination
Instructional design
Internet
Knowledge
Life sciences
Male
Marketing
Medicine and Health Sciences
Meetings
Pandemics
People and Places
Research and Analysis Methods
Restrictions
Seminars
Social distancing
Social research
Social Sciences
Surveys and Questionnaires
Videoconferencing
Word of mouth advertising
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Summary:This research aims to find out the phenomenon of webinar competition from the viewpoint of the audience. Covid-19 pandemic makes webinars a means for knowledge dissemination. Many events offered turned out to be a tight competition among organizers and caused a different response for the audience. Academics participants' responses had never been known in depth so that they could be the basis for determining the strategy for the organizers. Using quantitative data through online surveys to further interpreted with the help of previous literature. The independent variables gender, age, frequency, cost, and place are used to determine their effect on loyalty, which is represented by the length of duration in participating in each webinar. The effectiveness of webinars as a means of disseminating ideas in the pandemic era still faces various challenges. Among academics, the loyalty at the webinar event is influenced by gender and age. It is important for organizers to effectively communicate to webinar participants so that they get the message they want to convey.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0265257